Digicave
Brand strategy document
Brand character
• rock & roll innovation
• working class hero
• honest, humble but ballsy
Brand vision
To create a whole new medium in which to experience the world around us.
Core activities
we are selling...
• innovation
• development
• consultancy
Brand values
• we believe in the creative discipline of bringing together art and science
• we see Sculptural Photography as an art-form
• we are capturing true 3D form for the first time in history
• we are the only people that can do this
• our clients are the first people to use this new medium
• we will always stay ahead of the technology curve by investing in research
• we have creative vision and a deep understanding of hardware and software
• we believe in craftsmanship in the digital form
• use of the shelf camera to move quickly with technology
• we can shoot all materials... even reflective surfaces
• we work with real light, and the real artistic eyes of photographers
Core media
• sculptural photography
• augmented reality
• app development
• interface design
• system design
• AR map integration
• 3D modelling
• campaign strategy
Core sectors
• fashion
• architecture
• gaming
• education
• charity
• cultural heritage
• environmental
• entertainment
Emotional benefits to consumers (end-user)
• bring magic, excitement and wonderment back to people
• help them discover a whole new ways of experiencing the world
• expression and freedom to share their life in a new way
Key terminology
• Sculptural Photography
• Digicaved
• sculpting with light
• sustainable innovation
• digitising experience
• humanising technology
Target audience
• large corporates with money
• peers, artists, scientists and techies
• associate companies
• software/hardware companies
• tech savvy end users
Where we are based
• Brighton
• London
• Detroit
Business goals
• to be a project lead company - create original concepts and sell in to organisations
• to grow in size in order to work better with top end clients on larger scale projects
• to license/franchise/partner-up production work to allow core team to work on conceptual work
• to cross into all business sectors and prove a flagship project in each
• to keep focus and priority on R&D as business grows - sustainable innovation
• to hold a good level of ethics and morality as the business grows
• to keep artistic and creative integrity, using technology as a tool
• to be renowned as the industry standard and shape the industry
• to build strong long terms client relationships and introduce them to our technologies
Strategy
• non-disruptive technology approach
• we don’t need patents, we work in a black box and move faster than anyone else
• actually encourage competition to help the sector grow
• find core-tech/research, developing and applying / delivering it, creative connection
• share knowledge and support technical/artistic communities e.g. PHD
• develop business through real networking / conferences / drinking
• reduce band-width by 3D captured content
• collective experience with multi-screen
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